No one noticed but the 39th game is already here
Getty Images | A major new study into the ‘globalisation and commercialisation of the pre-season friendly’ argues that the economic benefits of the ‘39th game’ has already taken hold in the English football economy. This summer Man Utd and Tottenham met in the International Champions Cup in Shanghai, China.
Major new study from the Centre International d’Etude du Sport (CIES) into EPL clubs pre-season friendlies.
39th game has come in through the back door.
FIFA needs to regulate friendlies to support football in markets EPL seeks to conquer, says expert.
1 August 2019 - 11:41 AM
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