Manchester United sink roots deeper in China on pre-season tour
Getty Images | United’s director of communications, Charlie Brooks, credits United’s digital strategy and social media reach for helping the quest to turn Chinese football fans’ heads in the direction of the Reds.
Club’s Shanghai visit lays foundation for new Manchester United Experience Centre.
Digital and social media strategy targets new generation of football fans in China.
First Premier League club to launch a China-specific app with bespoke content.
25 July 2019 - 11:41 AM
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