Manchester United sink roots deeper in China on pre-season tour
25 July 2019
Club’s Shanghai visit lays foundation for new Manchester United Experience Centre.
Digital and social media strategy targets new generation of football fans in China.
First Premier League club to launch a China-specific app with bespoke content.
Manchester United claim their fan engagement programme in China is giving them the edge over other Premier League clubs with Asian expansion plans.
United’s senior management believe the club’s fan events and social media engagement are expanding the 108 million fans they claim to have in China. The success of their pre-season tour comes as United prepare to roll-out interactive and experience centres in the world’s most populous country.
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