New 24/7 TV channel represents ‘change of paradigm’ for LaLiga in UK market

PR | LaLigaTV has proved popular in other markets, such as Sub-Saharan Africa, where the channel is available through SuperSport. But Keegan Pierce, the LaLiga Global Network delegate for the UK and Ireland, notes that its entry into the UK marks “the first time in any market that LaLigaTV has been launched as a standalone individual offering on linear television.”