Multi-club approach has achieved significant brand awareness for eToro
27 September 2019
Entering its second season as Premier League sponsor, eToro explains that brand awareness and investor education will continue to be at the centre of its partnerships.
The company sees a lot of synergies between the world of football and blockchain technology.
With six partner clubs in the Premier League, eToro ranks on a par with Adidas as the company with the most commercial partnerships with Premier League clubs. In this article, offthepitch.com talks to eToro's managing director for the UK, Iqbal V. Gandham.
He opens up about why the investment platform is so deeply involved with Premier League football, what the focus of its activations will be, and what lessons were learned last year - the company's first year as a Premier League sponsor.
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