Watford confirm crowd-funded sleeve deal with Bitcoin

12 September 2019

Photo: Getty Images “Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies,” said Justin Le Brocque.

Watford have announced a sleeve deal with Bitcoin, as revealed by offthepitch.com a month ago. 

The sponsorship will be crowd-funded, allowing contributors to get a share of the sponsor's perks at matchdays. 

Christian Fomsgaard Jensen cfj@offthepitch.com

Watford have finally confirmed their new sleeve deal with Bitcoin, a deal we at offthepitch.com revealed almost a month ago. According to our sources, the deal is worth £1 million.

The Bitcoin logo (₿) will appear on the shirtsleeve of the club for the rest of the current season. The logo is part of a wider campaign to improve awareness and educate the public on the benefits of using cryptocurrencies, writes the club in a statement.

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