“Moment of revolution” as pitchside advertising aims to plug football’s revenue gap

11 October 2021

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Photo: Alamy Pictured is Pierre Emil Højbjerg from Tottenham Hotspur trying to get away from two Aston Villa players. In the background some of the advertising boards that will be very different in the future. Supponor is able to tailor pitchside advertising boards to suit individual broadcast markets.

MD of tech firm says that advances in augmented reality technology for pitchside advertising can be rolled out on a bulk scale, multiplying revenue streams for rightsholders.

Supponor has provided pitchside solutions for 10 years, but will ramp up production massively this year: from 600 events in a decade to 800 in 2021/22 alone.

Football has been battered by Covid and seen broadcast deals plateau: Supponor believe they can help plug football’s revenue gap.

Until now the technology was only available for an elite of rights – that is all changing.

James Corbett, Senior Correspondent corbett@offthepitch.com

The MD of a leading sports media and technology company has hailed a “moment of revolution” for the sports advertising industry, with the development of new artificial intelligence technology that allows pitchside adverts to be broadcast to individual markets without the need for expensive specialist camera or board equipment.

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