The pandemic spurred MLS clubs to boost small businesses - how a local chocolatier, a theatre and an art gallery got a helping hand

20 September 2021

New York City FC
Photo: PR New York City FC First Team players James Sands and Sebastien Ibeagha, who recently moved to LAFC, doing some commercial work to promote Sol Cacao.

Several MLS clubs have created innovative programs to support local businesses designed to help reinvigorate the small business sector.

Free corporate sponsorship deals for the 2021 season are a part of the initiative.

New York City FC, Orlando City SC and San Jose Earthquakes developed innovative ideas to create revenue for small businesses under pressure.

Shahnaz Mahmud contact@offthepitch.com

In 1963, President John F. Kennedy signed an official proclamation to establish National Business Week to pay respect to America’s many entrepreneurs and business owners. The proclamation still stands and has morphed in various ways, many deeming May to be National Small Business Month.

The 2021 nod was perhaps embraced as never before, under the specter of the global pandemic and its brutal impact on the sector, leaving devastating, lasting effects.

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