Match-going fans to spend £1.3 billion following the Premier League clubs this season
12 November 2019
The total spending by fans of clubs in the Premier League has increased by 31 per cent since the 2014/15 season.
According to a new financial statement by eToro and KPMG, the Premier League clubs have the largest average matchday income of the big five domestic European leagues.
In the 2019/20 season, match-going fans are projected to spend £1.3 billion following the Premier League clubs, that's according to the eToro Fan Financial Statement, prepared in association with KPMG Football Benchmark.
The report explores the financial commitment fans make to support their respective Premier League clubs.
Since the 2014/15 season, the total spending of match-going fans has increased by 31 per cent, with the greatest individual spend increases in merchandise (21 per cent), home tickets (14 per cent) and in-stadium food and beverages (11 per cent).
The total spend on merchandise is forecasted to reach £29.5 million this season.
At the same time, the cost of TV subscriptions has increased by 40 per cent.
According to the statement, the increase in home ticket prices is offset by a 16 per cent decrease in away ticket prices. However, this is not taking travel costs into account.
"The data show that not all costs have risen equally and that the most significant increases are due to external factors outside of the clubs' control such as travel, TV subscriptions and merchandise," Andrea Sartori, KPMG's global head of sports, said in the statement.
"Initiatives, such as the price cap on away-game ticket prices means that the overall cost of tickets has risen only one per cent since 2014/15, which is significantly below inflation."
The statement also shows that the Premier League has the greatest matchday income of the big five domestic leagues in Europe.
In the 2017/18 season, the Premier League clubs averaged €37.7 million on matchday income - the Bundesliga clubs averaged the second most with €29.9 million per club, and the Spanish La Liga clubs came third with an average of €26.5 million per club.