Brighton's pioneering attitude to visiting supporters pays dividends

28 October 2019

Photo: Getty Images "If you treat them (Travelling Supporters) well, they respect your ground and want to come back, plus there is a good chance they will spend more time and money at the stadium," says Brighton's head of ticketing and supporter services, Jenny Gower.

Brighton's pioneering attitude to away fans has reduced negative behaviour and boosted stadium spend.

Football-related arrests among lowest in the Premier League.

"Touchy feely" approach maintains close connection to own fans.

Brighton's Amex Stadium is considered one of the coolest away grounds, a fixture that travelling fans scour the fixtures list for.

A trip to the south coast, to a city full of attractions, has cemented Brighton as one of the most popular away days.

The club have created a pioneering approach to welcoming away fans, with the away section, which holds 3,000 away fans, constantly sold out for Premier League matches

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