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Brighton's pioneering attitude to visiting supporters pays dividends

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Getty Images | "If you treat them (Travelling Supporters) well, they respect your ground and want to come back, plus there is a good chance they will spend more time and money at the stadium," says Brighton's head of ticketing and supporter services, Jenny Gower.

Brighton's pioneering attitude to away fans has reduced negative behaviour and boosted stadium spend.

Football-related arrests among lowest in the Premier League.

"Touchy feely" approach maintains close connection to own fans.

28 October 2019 - 1:39 PM

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