Liverpool's Nike kit deal worth just £30 million a year

30 September 2019

Photo: Getty Images Pictured is Liverpool's Virgil Van Dijk in an advert for Nike.

The club's proposed deal with the American sports brand would be worth £15 million less per year than their current deal with New Balance, according to the Times.

However, there is a commitment from Nike to pay Liverpool 20 per cent on the net sales of all Liverpool products and also to promote the club through some of Nike's global superstars.

Emil Gjerding Nielson

Liverpool's proposed kit deal with Nike would be worth £15 million less per year than the club's current agreement with New Balance, however, the club expect to make up for that through a 20 per cent royalty on net sales of all Liverpool products, according to the Times

Citing High Court papers, the newspaper reveals that the agreement would also see Liverpool being promoted by some of the company's global superstars, such as the tennis player Serena Williams, basketball player Lebron James, a minority stakeholder in the club, and the Canadian musician Drake. 

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