Norwich announce multi-million-pound deal with Lotus Cars: "Large spike" expected in commercial revenue, says club COO

8 August 2019

Norwich City
Photo: Getty Images The Canaries recently signed a new three-year sponsorship deal with Asian betting company Dafabet.

The agreement with the sports car brand will see Norwich’s new training facility at Colney renamed the Lotus Training Centre and the club’s new academy building the Lotus Academy.

After declining the past three years, Norwich City’s chief operating officer tells he expects a "large spike" in commercial revenue.

Emil Gjerding Nielson

Just a day before the new Premier League season kicks off, newly promoted Norwich City have announced a multi-million-pound deal with sports car brand Lotus as the club seek to grow into a commercially viable Premier League club.

The deal will run for a minimum of five years.

City’s chief operating officer, Ben Kensell, tells that the deal, which the club have been working on for the past six months, will contribute to a "large spike" in the club’s commercial revenue, which has been declining over the last three seasons. 

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