Juventus tie up stadium sponsor for next ten years

13 February 2020

Juventus
Photo: Getty Images The insurance company's original agreement with the club was reported to be worth $81.5 million (€74.7 million) - the new agreement will add €103.1 million on top of that.

The club initially signed a six-year agreement with Allianz, set to run from 2017 to 2023, but the new deal extends the arrangement until 2030.

Allianz will now also sponsor the club's training kits, with the new deal adding more than €100 million to the existing.

Emil Gjerding Nielson nielson@offthepitch.com

Juventus have tied up their stadium sponsor - Allianz - for a further seven years on top of an existing agreement, ensuring Allianz will retain the stadium's naming rights for a total of 13 years.

The global insurance giant initially agreed to a stadium naming rights deal running from 2017 to 2023, but the deal will now run until 2030. Allianz will also sponsor the first team's training kit and has been awarded some rights to the club's women's division.

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