Jeep bumps up Juventus deal
24 October 2019
Jeep has increased its sponsorship of Juventus significantly for the current and coming seasons.
According to the club, the increase is due to "excellent sport performances" and "the increased Juventus brand awareness at a worldwide level."
Expert believes the deal would be assessed for fair value by UEFA.
Juventus have announced that their primary sponsor, Jeep, has increased its yearly fixed sponsorship consideration by €25 million for the 2019/20 and the 2020/21 seasons, which also includes additional sponsorship rights.
According to the club, the significant increase is due to "the excellent sport performances achieved in recent years by the First Team which contributed to the Club's improved UEFA ranking, and due to the increased Juventus brand awareness at a worldwide level."
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