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Jeep bumps up Juventus deal

Ronaldo

Getty Images | According to a study done by Hopper HQ, Ronaldo earns more from Instagram than he does playing football.

Jeep has increased its sponsorship of Juventus significantly for the current and coming seasons.

According to the club, the increase is due to "excellent sport performances" and "the increased Juventus brand awareness at a worldwide level."

Expert believes the deal would be assessed for fair value by UEFA.

24 October 2019 - 10:32 AM

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