Ipswich Town CEO: "There’s a missed generation of supporters. Our fan base is an ageing fan base. And we need to at least inspire one generation”
Richard Calver/Matchday Images | Mark Ashton, the new CEO of Ipswich Town, is working hard to attract many more young supporters to Portman Road.
Mark Ashton left Bristol City in the Championship to join Ipswich Town in League One after being approached by the club's new US owners.
A key part of his strategy is engaging the community to increase attendances at 30,000-capacity Portman Road.
This includes investigating how to improve the matchday experience: "When the supporters come in, they've got to be entertained and they've got to want to come back."
Pop star Ed Sheeran is the current sponsor of Ipswich's shirts and Ashton wants to find creative ways to attract new partners in the digital age.
17 November 2021 - 4:40 PM
It is almost 20 years to the day that Ipswich Town claimed a famous victory over Inter Milan in the UEFA Cup at a rocking Portman Road.
It was one of Town's most memorable European nights since winning the competition in 1981 and came after finishing fifth in the Premier League the previous season.
In 2002, however, Ipswich were relegated from the Premier League and haven't returned since. After 17 years in the Championship, Ipswich dropped to League One and are currently
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