Premium seating: Brentford want to capitalise on the big shift, as customers skip boxes and seek flexibility

Next season Brentford will move to their brand new stadium. Preparations are ongoing and one of the big tasks is to sell 2,900 premium seats.

James Parkinson, the club’s Commercial Director, is confident all 2,900 seats will be sold because the London side's modern concept is worlds away from prejudices about big corporate boxes, people in suits and three-course dinners.

“The premium seat members will be our foundation in the significant growth we expect to see across our matchday income,” says Parkinson