10 May 2022 - 2:47 PM
Interview: Udinese ready to capture future growth through own stadium, content production and internalisation – and hoping that Serie A will implement the “Spanish model”
- CEO Franco Collavino is preparing Italian Serie A side Udinese Calcio to grow its business in a post-Covid environment. All the ownership changes in Serie A could become a boost for the league, he says.
- Ownership of Dacia Arena is the cornerstone for Udinese Calcio, who are also continuing to improve their scouting department - which has developed numerous international stars in their years at the Friuli club.
- Why it matters: Udinese are one of the very few Italian clubs who have been part of Serie A for 27 consecutive years. The Pozzo family have been owners since 1986, one of the longest-serving club owners in global football.
- The perspective: How do Udinese Calcio take the next steps towards the top of Serie A? Can it be done without “breaking the bank”?
Franco Collavino, the CEO of Udinese Calcio, didn’t quite understand the underlying premise of the question.
Did Udinese Calcio want to compete with the very best in Europe, as Atalanta had managed to do in recent years?
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