Udinese vice president says Serie A must work to launch its own channel as TV rights value drops five per cent

OTT platform Dazn's landmark deal to acquire the majority of the rights to Italy's first tier signals a significant change for the future of broadcasting.

Stefano Campoccia, Udinese's vice president, says the league must work to launch its own OTT channel to keep up with the market.

He expects the value of the league's broadcasting rights to drop by five per cent once the entirety of the tender is completed, a success in the current conditions.

Sky could still purchase rights to three matches per match week easing fears by some clubs that consumers are not ready for the transition to streaming.