Interview: “Part of our approach working with owners is to move away from anecdotes, to a wider understanding of best practice”

9 May 2020

Daniel Levy
Photo: PA Images Tottenham Hotspur Chairman Daniel Levy (left) and club majority shareholder, Joe Lewis from ENIC, in the stands during the UEFA Champions League Final at the Wanda Metropolitano, Madrid. Tottenham Hotspur have been growing their business with impressive pace the last 15 years under the ENIC-ownership - and Spurs are one of the clubs that work with 21st Club.

21st Club, the sports intelligence business using data to help clubs and leagues with strategic decision-making, has seen a shift in what customers want. One month into the coronavirus crisis clubs began asking for a different type of counselling.

Omar Chaudhuri from 21st Club sees a clear sign that clubs are working towards more long-term thinking. A new type of owners is behind that development.

Too many clubs stick to agents pushing certain players to them. These players might be very good – but not necessarily for their team and style of play.

Jonathan Dyson

With growing calls for English football to become more financially sustainable as it emerges from the difficulties caused by coronavirus, clubs are coming under severe pressure from all angles.

While short-term decisions such as whether to furlough staff or cut player wages and the uncertainty around how the current season could be completed have been dominating the agenda over recent weeks, at a deeper level the feeling that football must change fundamentally in the post-Covid-19 world has become irresistible. 

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