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Interview: “Part of our approach working with owners is to move away from anecdotes, to a wider understanding of best practice”

Daniel Levy

PA Images | Tottenham Hotspur Chairman Daniel Levy (left) and club majority shareholder, Joe Lewis from ENIC, in the stands during the UEFA Champions League Final at the Wanda Metropolitano, Madrid. Tottenham Hotspur have been growing their business with impressive pace the last 15 years under the ENIC-ownership - and Spurs are one of the clubs that work with 21st Club.

21st Club, the sports intelligence business using data to help clubs and leagues with strategic decision-making, has seen a shift in what customers want. One month into the coronavirus crisis clubs began asking for a different type of counselling.

Omar Chaudhuri from 21st Club sees a clear sign that clubs are working towards more long-term thinking. A new type of owners is behind that development.

Too many clubs stick to agents pushing certain players to them. These players might be very good – but not necessarily for their team and style of play.

9 May 2020 - 1:04 PM

By Jonathan Dyson

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