Interview: How Granada made it back to the big time after Watford owner sold up
24 November 2019
General manager Antonio Fernández Monterrubio explains the new transfer strategy which has helped Granada made an unexpectedly strong start in Spain.
Chinese-owned club want “family feel” and local identity. Club trying to find its place in the top tier where local competitors Real Betis and FC Seville are established brands.
Policy of high ticket prices for casual fans to capitalise on visits from La Liga’s biggest clubs, but upgraded stadium with corporate facilities is “medium-term” goal.
In his office in the main stand of Granada’s Nuevo Los Cármenes stadium, Antonio Fernández Monterrubio, the club’s general manager, is reflecting on one of the outstanding results so far of this La Liga season.
Do you want to read this article?
Get instant access by signing up for a 14-day free Premium trial
No credit card, no commitments and it will expire automatically.
You will receive a link that activates your trial in an email.
Already a standard subscriber? Upgrade here