Interview: How Granada made it back to the big time after Watford owner sold up

24 November 2019

Granada
Photo: Getty Images German Sanchez of Granada CF celebrates with teammates and the fans after scoring the equalizer against Club Atletico de Madrid at Estadio Nuevo Los Carmenes on November 23, 2019 in Granada, Spain.

General manager Antonio Fernández Monterrubio explains the new transfer strategy which has helped Granada made an unexpectedly strong start in Spain.

Chinese-owned club want “family feel” and local identity. Club trying to find its place in the top tier where local competitors Real Betis and FC Seville are established brands.

Policy of high ticket prices for casual fans to capitalise on visits from La Liga’s biggest clubs, but upgraded stadium with corporate facilities is “medium-term” goal.

In his office in the main stand of Granada’s Nuevo Los Cármenes stadium, Antonio Fernández Monterrubio, the club’s general manager, is reflecting on one of the outstanding results so far of this La Liga season.

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