Interview: Benfica are targeting the football industry to compete with Europe's biggest clubs

8 June 2020

Felix
Photo: PA Images Benfica have one of the most successful track records of selling "made in Benfica" players in recent years. From the academy which has produced two Golden Boy winners in the past four years in Renato Sanches and João Félix, the Portuguese club are selling the teachings of their academy to other football clubs. They're calling it the business to football (B2F) model.

The Portuguese club are depending on selling the teachings of their renowned academy to become part of the European elite, according to their global expansion director.

Benfica have one of the most successful track records of selling "made in Benfica" players in recent years.

As a club in a smaller European league, Benfica have made the sports industry their primary commercial target, realising they cannot compete with Europe's biggest clubs in terms of media exposure.

Their mid-term goal is ranking among the 10-15 biggest clubs in the Deloitte Money League.

Emil Gjerding Nielson nielson@offthepitch.com

"Well, I'm not going to tell you all the secrets," Bernardo Faria de Carvalho sternly informs me over the phone from sunny Lisbon, the capital of Portugal and home to the country's most successful football team, Benfica. 

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