Next transfer window: "You have weak sellers - and buyers who really can't spend too much"

27 April 2020

De Ligt
Photo: PA Images Last summer Matthijs De Ligt from Ajax Amsterdam was one of the most wanted talents in Europe. Here is the Dutchman pictured scoring for his new side Juventus against ACF Fiorentina to give Juve a 3-0 lead during the Serie A match at Allianz Stadium, Turin.

Nobody knows when the next transfer window will open or close. But there is a growing feeling in the market that clubs are "writing it off - and maybe also the next one," according to a corporate finance director, who is working closely with clubs.

Cash is (always) king - but now more than ever. Clubs will focus on liquidity, fixing their balance sheets and hence, de-prioritise transfer spending. The visibility is simply not there to do expensive deals.

Do not underestimate the PR element either. If people are dying every day, and others are losing their jobs, would a club "splash the cash" on a new striker? How would that look?

Championship clubs dominate the list of European clubs when looking at profit on player sales compared to revenue.

Premier League teams by far the biggest net-spenders on the transfermarket the last five years. Only one big league have made a total profit in the same period.

Kasper Kronenberg

To call it a non-event would be too much, and it is definitely too early to make such a statement.
But the summer transfer window of 2020 is looking like it will become a flat experience. Like a boring 0-0 draw where neither team is really pushing for a goal.

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