Innovation expert encouraged by the work done in Germany – but concerned about other major leagues

More than half of Deloitte’s top 20 football clubs have now opened their own innovation strategies or hubs, as do Bundesliga, Serie A and LaLiga.

Jean-Baptiste Alliot established and ran UEFA’s Innovation Hub and is now chief strategy officer for LaSource. He says that clubs must embrace innovation strategies to “remain relevant”

One of the biggest leagues in Europe is falling behind in terms of innovation, according to expert.

“I think the ultimate goal for any kind of innovation initiative is to be redundant in four or five years… Ultimately you want everybody within the organisation to be an innovator.”