Huddersfield pursue new market with help from Danish trio

29 March 2019

Photo: Getty Images Huddersfield have agreed a new retail agreement in Denmark with Unisport.

Huddersfield Town enter Danish market with new retail agreement with Scandinavian sports retail giant Unisport.

The Terries’ Danish trio promotes the deal, hoping it will draw new fans in Denmark.

Christian Fomsgaard Jensen

Huddersfield Town’s destiny in the Premier League could be sealed this weekend after a disastrous season scoring only 18 goals and registering 14 points in 31 games. Though they will most likely be a Championship side in the coming season, they can still find some positives. The club have agreed a new retail agreement in Denmark with Unisport. 

The deal means that Town’s official replica kit is available to purchase from Unisport’s Copenhagen flagship store and on their website. 

Founded in Denmark, Unisport is the biggest sports retailer in Scandinavia and one of the leading retailers in Europe servicing a global market through their website. 

“Having three Danish internationals at the club made it an absolute no-brainer for us to branch out and drop the Huddersfield Town brand into Denmark,” said Town’s Commercial Director Sean Jarvis. 

“The agreement means that the people of Denmark now have the opportunity to take their interest in the club that little bit further by being able to purchase a shirt fairly easily.”

International duty

Jonas Lössl, Mathias Zanka and Phillip Billing, who were all called up for international duty for Denmark, helped promote the new deal in Copenhagen at Unisport’s flagship store, and the club hopes the deal will lure new supporters. 

“Perhaps this agreement might even attract new fans, maybe they notice a different shirt on the shelves, who knows? Only time will tell,” said Jarvis. 

The Terries had one of the lowest commercial revenues from retail and merchandising in the Premier League in 2017 at barely £1 million compared to the league average of £7.5 million.