How new German owners are rebuilding a Danish top club’s future by focusing on youth talent
PR | Chairman of AaB, Jan Peters, on the left, together with Julius Nagel, director of recruitment & scouting at AaB
German-based SSE22 (Sports Strategy Excellence) has been involved in the ownership of Danish club AaB since early spring last year. The relatively new owners are firm in their belief that a competitive team can be built on young home-grown players.
With experience from some of the biggest clubs in Germany, the Hamburg-based consortium is calm and patient in its approach, understanding that it takes time to build a culture and organisation strong enough to compete with the best in
Why it matters: Danish football has seen its fair share of foreign ownership groups struggling to make an impact. SSE22, with Thomas Hitzlsperger among the investors, may not have the deepest pockets, but they appear to be a group with strategic vision
The perspective: The new owners of AaB have a different approach to young talents and their transition to senior football. They don’t view it as a problem if young talents struggle to make an impact when they first step into senior football.
20 August 2024 - 1:01 PM
"We believe it’s a positive sign when fans struggle to name a single member of the club’s board," says AaB chairman Jan Peters with a smile as he reflects on some of the issues facing German football.
In Germany you will find quite a few historical clubs struggling to remain competitive at the top level.
Ole Jan Kappmeier, who served as AaB’s director of football for almost a year and a half and who is also par
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