How innovation and local businesses helped Real Sociedad increase season tickets sold by 50 per cent
PR | Real Sociedad won the Copa del Rey back in April. Prior to that on-the-pitch success the club had seen a major increase in the number of season tickets sold.
Juan Iraola is chief innovation officer at Real Sociedad and has helped the club use technology in areas including their stadium and fan engagement.
An app-based loyalty programme featuring local brands saw a dramatic increase in the number of season tickets sold.
The club are exploring new revenue streams from areas including content, e-learning and virtual reality experiences.
Iraola says clubs should "question everything" and share ideas to best take advantage of technological innovations.
11 August 2021 - 1:55 PM
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