Houston makes the case for hosting the World Cup: Event could have financial impact three times greater than the Super Bowl

29 July 2021

Photo: Alamy The World Cup could have an economic impact on Houston of more than $1 billion, three times greater than that of the $347 million impact the 2017 NFL Super Bowl played at the NRG Stadium.

The World Cup will be back on American soil in 2026 after a more than 30 year wait.

Houston is one of 17 US cities bidding for a host position due to the potential economic and cultural growth associated with the event.

President of the city's bid committee says Houston can deliver a 100 per cent renewable energy, zero waste tournament.

Emil Gjerding Nielson nielson@offthepitch.com

There is still five years to go before the FIFA 2026 World Cup kicks off, but preparations are already well underway in anticipation of the most widely viewed sporting event on the globe.

As a kind of repeat of the just finished Euros, the tournament, for the first time featuring 48 teams, will be jointly hosted by 16 cities in North America: ten in the US, and three each in Canada and Mexico. 

The competition is stiff there's no doubt about it

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