Heineken partners with Euro 2020 and extends Champions League sponsorship
Getty Images | Heineken is the second-largest brewer in the world and had a revenue of €21.8 billion in 2017.
The company will become the official beer sponsor of the Euro 2020 tournament and has simultaneously extended its partnership with the UEFA Champions League by three years.
The Euro 2020 partnership gives Heineken exclusive pouring rights at stadiums, fan zones and fan villages along with brand exposure for the company.
13 November 2019 - 12:06 PM
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