Financially, a promotion to the Premier League will mean the world to Aston Villa - their parachute payments stop after the current season.
Baggies have had the upper hand against fierce rivals - Villa - in the current season. In February they won 2-0 at Villa Park and earlier in the season it ended 2-2 at The Hawthorns.
Villa has the highest matchday income (£11.8 million) across the Championship, averaging 36,027 fans at their home games.