Goodbye Adidas: Watford to change kit supplier from next season

11 May 2020

WFC
Photo: PA Images Chinese-owned Kelme will take over from the German brand in a four-year contract worth around £10 million.

Chinese-owned Kelme will take over from the German brand in a four-year contract worth around £10 million.

Watford intend to use the company's reach in the Asian market to grow their brand.

Emil Gjerding Nielson nielson@offthepitch.com

Watford will replace their kit supplier Adidas with Chinese-owned sportswear company Kelme from next season, according to the Athletic, in a deal that could reach around £10 million.

While the club are seeking to utilise Kelme's reach in the Asian market, the deal marks the first in English football for the company.

A five-fold increase in value on their deal with Adidas, the deal is an important step for Watford in growing their commercial business.

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