Global leader in golf and baseball tracking enters football: "We will revolutionise how footballers practise"

17 July 2020

Ronaldo
Photo: PA Images Since the restart of football there have been some great free kick goals from the likes of Kevin De Bruyne, Trent Alexander-Arnold and Cristiano Ronaldo. Trackman hopes that the industry will embrace their radar technology to improve players ball striking. Here Ronaldo scores a penalty during the Serie A football match against Atalanta.

The biggest golf stars and best baseball teams in the world are counted among its customers. After ten years of interest, the technology company Trackman is entering the football industry.

"Our tool can help teams score more goals by increasing the conversion rates of existing critical goal-scoring opportunities of direct freekicks and penalties," the company claims.

In a post-Covid-19 world, the development of players under tighter financial constraints is increasingly important to the sustainability-focused business models of clubs.

Mads Meisner Christensen mm@offthepitch.com

The company has had massive success in golf and baseball with virtually all professional golf players and Major League Baseball teams using its technology. 

Despite sniffing around football since Adidas used the company for the research and development of the official match ball for the World Cup 2010, Trackman has not felt that the timing for the company or the market has been right - until now. 

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