Far East generates cash but less of the crucial engagement with fans
Getty Images | Tottenham's new £45m deal with AIA made it the third most valuable shirt deal in the Premier League. Lucas Moura celebrates after scoring in the pre-season match against FC Internazionale.
Premier League clubs have broken their own record for combined shirt sponsorship deals - see the full list.
Companies from the Far East are front-of-shirt sponsors at eight out of 20 Premier League clubs.
Offthepitch.com has talked with a sponsorship expert regarding the upsides and downsides of Asian partnerships.
Liverpool are currently the only team with a British-based front-of-shirt partner.
6 August 2019 - 12:47 PM
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