West Ham's new shirt deal is the biggest outside of the "Big Six"
30 May 2019
West Ham recently announced a “record-breaking commercial deal” for an undisclosed amount.
Offthepitch.com can reveal the value of the new six-year shirt deal with Betway.
West Ham United have signed an extension of their shirt sponsorship contract with Betway in a six-year agreement that will run until 2025.
Offthepitch.com understands the partnership is worth £10 million a year, the biggest deal in the Premier League outside of the “Big Six” clubs.
The new deal has been described as a “record” for the online bookmaker, exceeding the contract Betway previously signed with West Ham in 2015 and then extended in 2016 through to 2020.
Same amount longer deal