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Fan initiative in North Korea could damage Sunderland brand

Sunderland fan initiative North Korea brand

Getty Images | A Sunderland-supporter has started a fan-initiative in North Korea. Simon Chadwick, a professor of Sports Business at Salford University, says: "For the foreseeable future, I am not sure what benefit the club is likely to secure from this."

Sports business professor questions benefits for Sunderland after fan opened local supporters club in North Korea.

Launch of local branch is a “bizarrely-ironic geopolitical initiative”, says academic.

21 March 2019 - 7:55 AM

By Henrik Lønne

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