Brexit: English football ripe for politically-driven sponsorships
15 March 2019
English clubs will attract further interest – and capital - from foreign countries and political institutions after the Brexit vote.
A few clubs are located in strategically important places, which puts them on the radar of foreign countries.
Brexit might force some clubs to look for revenue elsewhere, and foreign partners should be interested
Financial instability post-Brexit would exacerbate demands from players for stable, euro-denominated pay-packages, pressuring club executives into finding new revenue streams, according to one UK academic.