Expert: Southampton’s record-setting sponsorship carries hallmarks of Chinese state influence
Getty Images | Next season Pierre-Emile Højbjerg is playing with LD Sports on the shirt. It is surprising that the new Southampton main sponsor, who is yet to launch, has been allowed to spend money overseas, says Professor Simon Chadwick.
It is surprising that the new Southampton main sponsor, who is yet to launch, has been allowed to spend money overseas, says Professor Simon Chadwick.
“It is not just a short-term arrangement involving the placement of a name on a shirt.”
14 May 2019 - 9:31 AM
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