Expert: Southampton’s record-setting sponsorship carries hallmarks of Chinese state influence
14 May 2019
It is surprising that the new Southampton main sponsor, who is yet to launch, has been allowed to spend money overseas, says Professor Simon Chadwick.
“It is not just a short-term arrangement involving the placement of a name on a shirt.”
Southampton’s record-breaking shirt sponsor deal with Chinese company, LD Sports, raises the eyebrows of Professor Simon Chadwick.
He describes it as no ordinary deal. When Chinese companies make big investments abroad, these are subject to state approval to avoid capital outflow.
According to Professor Chadwick, this means that this deal will have been approved by the Chinese authorities and that it is aligned with state interests.
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