Crisis communication expert's Covid-19 advice to the Premier League: "It's okay to say you don't know what you're doing"
21 May 2020
The Premier League has kept its cards close to the chest compared to other major European leagues during the coronavirus crisis.
A lack of clear communication could confuse and lead to criticism, according to a world leading expert in crisis communication.
He believes, however, that the Premier League has done well to err on the side of caution.
Rushing back could create a backlash against the league, who should keep its focus on victims of the crisis.
The Premier League has had a "CV nightmare" and been "bottling" the coronavirus crisis in terms of its communication.
Such read the words of the former football player Gary Neville who earlier this month launched a barrage of criticism towards the English top flight for its response – or, according to Neville, lack thereof - to the pandemic.
What they want to hear is your effort, that your decisions are being driven by public safety – not by a need to make money
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