Crisis communication expert's Covid-19 advice to the Premier League: "It's okay to say you don't know what you're doing"

The Premier League has kept its cards close to the chest compared to other major European leagues during the coronavirus crisis.

A lack of clear communication could confuse and lead to criticism, according to a world leading expert in crisis communication.

He believes, however, that the Premier League has done well to err on the side of caution.

Rushing back could create a backlash against the league, who should keep its focus on victims of the crisis.