Crisis communication expert's Covid-19 advice to the Premier League: "It's okay to say you don't know what you're doing"

21 May 2020

PL
Photo: PA Images The Premier League has kept its cards close to the chest compared to other major European leagues during the coronavirus crisis, but a lack of clear communication could confuse and lead to criticism, according to a world leading expert in crisis communication.

The Premier League has kept its cards close to the chest compared to other major European leagues during the coronavirus crisis.

A lack of clear communication could confuse and lead to criticism, according to a world leading expert in crisis communication.

He believes, however, that the Premier League has done well to err on the side of caution.

Rushing back could create a backlash against the league, who should keep its focus on victims of the crisis.

Emil Gjerding Nielson nielson@offthepitch.com

The Premier League has had a "CV nightmare" and been "bottling" the coronavirus crisis in terms of its communication.

Such read the words of the former football player Gary Neville who earlier this month launched a barrage of criticism towards the English top flight for its response – or, according to Neville, lack thereof - to the pandemic.

What they want to hear is your effort, that your decisions are being driven by public safety – not by a need to make money

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