Commercial revenue climbing high for Rangers in long-term race to close gap with top European clubs
6 January 2021
Rangers FC managed to increase the number of commercial partners from 10 to 30 in the last 18 months. Furthermore they signed up nearly paying 30,000 members of Rangers around the world in the last 9 months.
A good run both in Europe and the league, combined with a 150th club anniversary next year, has been a solid engine driving growth, but the club’s focus on data, digital skills and international markets is also playing a significant role.
Commercial and marketing director James Bisgrove says 2021 could be even better. The pace of growth is tough to maintain, but he expects commercial income to keep growing by around 10-20 per cent.
Rangers have found a new kit and retail partner in Castore which has given shirt sales a real boost.
Licensing products from the club are also starting to show their potential – while the focus on supporters around the world is generating revenue.
James Bisgrove is happy with the progress so far, but he is far from satisfied.
Despite the club increasing the number of commercial partners from 10 to 30 in the last year and a half – a development the commercial and marketing director expects to almost double commercial partner revenue – Bisgrove wants the club to realise their commercial potential on a much larger scale.
The director of the Scottish giant is fully aware that there is a serious gap to be closed after being away from the biggest football scene for a few years.
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