Champions League-winning season saw Liverpool grow commercial income by 22 per cent

27 February 2020

Photo: PA Images Liverpool signed nine new partnerships over the period, including with the French multinational insurance firm AXA, which became the club's first official training partner.

Following the signing of nine new partnerships, the club's commercial income grew by £34 million in the 2018/19 season.

Also driving a rise in turnover to £533 million was broadcasting income, which rose to £261 million.

Pre-tax profit fell by £83.1 million as a result of not making any significant player sales.

Liverpool have not revealed their full financial report for last year, only a series of key numbers. 

Emil Gjerding Nielson

Liverpool's commercial income grew by £34 million to £188 million in their Champions League-winning 2018/19 season, growth significantly greater than that of any of the club's "Bix Six" rivals. 

With a 22 per cent increase, the results show the significant impact of European success on a club's commercial business. By comparison, Manchester United's commercial income fell by 0.3 per cent over the same period, while Chelsea's grew by nine per cent, and Manchester City's fell by 2.3 per cent. 

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