16 January 2020 - 8:30 AM
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Getty Images | The German football league has a long-term objective to become the most innovative football league in the world.
Bundesliga partners with Amazon to deliver in-depth data analyses and personalised fan experiences
- Amazon Web Services, a subsidiary of Amazon, will use artificial intelligence and machine learning to predict future plays and game outcomes for Germany's top flight.
- The Bundesliga plans to utilise the company's machine-learning services to create individualised, real-time recommendations and to offer fans personalised game footage and marketing promotions, among other things.
- Using the league's more than 150,000 hours of match footage, the Bundesliga will build a cloud-based media archive to automate what is currently a manual process of pinpointing match highlights.
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