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Football's young audience makes streaming the perfect platform for US broadcast of the Bundesliga

bundesliga

Getty Images | ESPN are investing heavily in making German football more popular in the US. The special atmosphere at the German stadiums is a big driver for ESPN. Pictured is Eintracht Frankfurt fans show their support towards players in defeat after the UEFA Europa League Semi Final Second Leg match between Chelsea and Eintracht Frankfurt at Stamford Bridge on May 09, 2019 in London, England.

Popularity of English Premier League is reassuring rather than a cause for concern.  

All channels, including traditional broadcasting, apps and the website, will be utilised in order to drive awareness of the Bundesliga. Growth potential for the Bundesliga is huge, says ESPN.

Young, tech-savvy football audience is a good fit for ESPN's streaming platform.

24 October 2019 - 2:38 PM

By Henrik Lønne

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