Football's young audience makes streaming the perfect platform for US broadcast of the Bundesliga

24 October 2019

Photo: Getty Images ESPN are investing heavily in making German football more popular in the US. The special atmosphere at the German stadiums is a big driver for ESPN. Pictured is Eintracht Frankfurt fans show their support towards players in defeat after the UEFA Europa League Semi Final Second Leg match between Chelsea and Eintracht Frankfurt at Stamford Bridge on May 09, 2019 in London, England.

Popularity of English Premier League is reassuring rather than a cause for concern.  

All channels, including traditional broadcasting, apps and the website, will be utilised in order to drive awareness of the Bundesliga. Growth potential for the Bundesliga is huge, says ESPN.

Young, tech-savvy football audience is a good fit for ESPN's streaming platform.

Henrik Lønne

Scott Guglielmino is a happy man.

As senior vice president of programming and acquisitions at ESPN, he has led an ESPN content strategy focusing on football - and the acquisition of the US rights for the Bundesliga starting from the 2020/21 season is one of the most high-profile football assets that the company has acquired. 

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