Brentford CEO ready to use Premier League status to help drive public debate in key issues

12 August 2021

Jon Varney
Photo: Alamy Jon Varney, CEO at newly promoted Premier League side Brentford F.C.

Brentford will use its new status to apply pressure on government and social media companies to tackle racism and other discrimination.

"Now we are here we want to be active participants, not just tourists. We want to be an active voice," says Brentford CEO Jon Varney.

West London club will not change its strategy, based on player development, to compete in top league.

Varney says the club will be at heart of thought leadership on sustainability and protecting the current structure of the Premier League.

Brentford will exit the EFL’s digital programme, while a new data transformation programme will be developed to capture data from as many channels as possible to maximise revenues.

Lawrie Holmes lawrie@offthepitch.com

When Brentford host Arsenal in Fridays opening fixture, the first signs of whether the Premier League’s 50th member can compete at football’s highest level will be revealed.

Having won the world’s richest match in the Championship play-off final, that Deloitte calculates will deliver around £160 million over the next three years, the West London club will be keen to avoid a rapid exit from the Premier League.

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