Bern’s Young Boys CEO sees ambitions curbed by city limits

Wanja Greuel says the Swiss capital club’s strong achievements on the pitch are underpinned by a performance-related business model across the club.

Hi-tech stadium and support of Rihs family have been key to success, but growth trajectory may be stunted by lack of training facilities.

Why it matters: A lack of external training facilities will mean ability to trade will fall behind peers and artificial pitch will prevent revenue-generating internationals.

The perspective: Young Boys, in the past five seasons they have been Swiss champions four times, always try to find inspiration from other clubs and leagues. Now they are turning their attention to the US sports market.