Barcelona partner with Chinese insurer
PA Images | Barcelona currently make €100 million a year through digital ticketing and merchandise revenue.
The Spanish club have partnered with Taiping Life Insurance in a three-and-a-half-year deal.
As part of a strategy to provide locally adapted content, the two parties will promote a series of online and offline fan engagements through Barcelona's social media platforms in China.
24 February 2020 - 9:55 AM
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