Expert on the future of kit sponsorships: “Anyone can drive interest as long as you have a creative approach”

21 May 2019

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Photo: Getty Images Expert has praise for both Manchester United and Southampton’s creative execution of kit partnerships.

Kit deals are becoming longer, pricier and more creative.

Expert has praise for both Manchester United and Southampton’s creative execution of kit partnerships.

Henrik Lønne loenne@offthepitch.com

With the 6-0 victory over Watford in the FA Cup final, it was also the final time that Manchester City would play a competitive match in Nike kit. Starting next season, the club will wear Puma kits and will do so for the next decade.

According to Conrad Wiacek, who is head of sponsorship at Sportcal, a GlobalData company, deals of such length are becoming the new normal for the biggest clubs:

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