Analysis: European fan tokens at lowest to date – clubs now seem reluctant to enter market
Alamy | AS Monaco are the only European club having listed a fan token in 2022
The crash of “stablecoin” Terra had knock-on effects all around the crypto industry, and although fan tokens are described as utility tokens and proclaimed as not intended for trading, prices plummeted on 22nd May.
Apart from Monaco, no new European clubs have put a fan token onto the market in 2022.
Why it matters: Last year was easily the break-through year for crypto-orientated businesses in the world of football, with tokens, NFTs, and sponsorships thrown left and right.
The perspective: A desperate need for cash injections directed many clubs towards alternative solutions such as fan tokens – but will that continue when normality seems to have returned to football?
10 June 2022 - 4:20 PM
Last week another crypto scandal hit the football industry, after several Inter Milan and Croatian internationals hyped up a fan token project, encouraging millions of fans to invest in a project that is now essentially worthless.
That happened just a month after the crypto market experienced a meltdown, which of course also hit all fan tokens very hard.
While 2021 was a year when club after club announced fan token partnerships, it seems as if the market has stalled
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