Analysis: Endorsed by UEFA and FIFA – but how did fan tokens fare in 2022?

The biggest institutions in the world of football fully embraced crypto and fan tokens in 2022. But it was also a year when several crypto crashes shook the finance world and a time of looming global recession.
We have taken a look at the development of some of the biggest clubs’ fan tokens in 2022.
Argentina’s fan token plunged after winning the World Cup.
Why it matters: 2021 was the breakthrough year for crypto-orientated businesses in the world of football, with the trend continuing at the start of the new year. Ahead of the World Cup, national teams such as Brazil and Argentina launched fan tokens.
The perspective: Many fan tokens have seen a huge decline in value since launch. Will football continue to embrace crypto and tokens in a recessionary period and amid talk about a crypto crash?

At the outset, 2022 looked as if it would be the year for fan tokens to take over large parts of fan engagement in football. UEFA, FIFA, the biggest players in the game, and many clubs gave fan-token providers the stamp of approval through partnerships.

However, 2022 has also been a terrible year for investors in crypto assets. The spectacular implosion in November of cryptocurrency exchange FTX, recently valued at $32 billion, is just the latest bit of bad news for crypto inv

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments, and it will expire automatically.

You will receive a link that activates your trial in an email.