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Admired for their ability to develop raw talent into world-class players - but still Red Bull are among the most hated clubs in Europe. Is it fair?

Red Bull

Getty Images | Erling Haaland and Dominik Szoboszlai from Red Bull Salzburg celebrates the victory after the tipico Bundesliga match between FC Red Bull Salzburg and SK Rapid Wien at Red Bull Arena on October 27, 2019 in Salzburg, Austria.

They just did it again. Last week the Haaland transfer from Red Bull Salzburg to Dortmund showed everyone that it was not a coincidence the Red Bull machine also moved Mané, Keita and Kimmich on to bigger addresses.

Despite their proven ability to build up academies and a style of play that develops young footballers into Champions League material, the Red Bull teams are still hated among supporters of most other clubs.

Taking a closer look, offthepitch.com uncovers the story of how Red Bull built a football empire and found an owner who couldn't care less what other people think.

7 January 2020 - 7:11 PM

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