Social Media stars provide opportunity and challenge for football - fans tend to be more evasive if they can't engage with star players

75 per cent of EPL clubs are outperformed by player’s social media channels. Manchester United and Mesut Özil rank highest among clubs and players.

Players’ social media feeding “Generation Z” fans with no allegiance to a particular club, but expert says these can add to club’s commercial revenues.

Generation Z “a challenge and an opportunity”, experts tell offthepitch.com.

Players pushing for tighter regulation against online abuse.