Measuring the Ronaldo effect: Social Media growth outperform growth in revenue
Getty Images | Christiano Ronaldo has made a big impact on the pitch for new club Juventus in Italy. Also looking at the financial aspects of the deal it seems like money well spend for the Italian club.
How does the signing of a world star player like Cristiano Ronaldo financially influence a big club like Juventus? Analytics firm KPMG Football Benchmark has a few interesting findings.
The Portuguese star has not least been a huge success for Juventus on social media. The growth in number of followers is significant.
9 April 2019 - 9:38 AM
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