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Juventus tie up stadium sponsor for next ten years

Juventus

Getty Images | The insurance company's original agreement with the club was reported to be worth $81.5 million (€74.7 million) - the new agreement will add €103.1 million on top of that.

The club initially signed a six-year agreement with Allianz, set to run from 2017 to 2023, but the new deal extends the arrangement until 2030.

Allianz will now also sponsor the club's training kits, with the new deal adding more than €100 million to the existing.

13 February 2020 - 2:20 PM

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